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Pay Per Click Marketing (PPC)

A popular way of improving online visibility and brand presence is to advertise your site using services such as Google Adwords and Microsoft adCenter. These services allow you to provide contextually relevant keywords for your products so that when consumers or potential clients search from within Google, Bing or Yahoo, your advert, relevant to their search, will appear on the page.

pay-per-click

Advert
  1. A potential client has searched for a word or phrase that you have associated with your business
  2. Based on the search phrase, your advert is dispayed on the top or right of the search results page
  3. Only when the user clicks your advert are you charged (pay per click)

This is an extremely targeted way of sourcing leads and when used in conjunction with Website Metrics and SEO, is a very powerful tool for your website and business.

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