Our bulk email facilities comply with anti-spamming regulations and enable your members to opt in, manage their subscriptions and unsubscribe when required.
- We create and send great looking emails
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When creating your email newsletter, we carefully consider your message, how it relates to your offering, and how we can best encourage your clients to respond and interact. We ensure consistency throughout your email campaigns, your website and corporate identity.
- Easily measure the success of your campaigns
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If you know who opened your emails, what they clicked on, who bounced and who unsubscribed, you can start to understand who your audience really is, and what they are interested in.
The moment your campaign is sent you have access to a range of reports that show you exactly how your subscribers are interacting with it. See who is opening it, what parts of the campaign they are interested in, who forwarded it on to a friend, unsubscribed, bounced out or even marked it as spam.
For every campaign you send, our campaign monitor automatically creates reports that are:
- Easy to understand
- Automatically updated
- Simple to share with other people
- Don't waste time on administration
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Sending the email might not take too long - it's dealing with the results of your campaign that can eat up your time.
- Subscribe and unsubscribe requests — every time you send a campaign, some people are likely to want to get off the list. It may only take you a minute or two to deal with, but if you need to stop what you are doing and switch tasks, it adds up quickly. And what happens if you miss one and send to that person again? Our campaign monitor lets people unsubscribe instantly from any email they receive, and your list is updated automatically.
- Dealing with bounced emails — For any given campaign, you might expect up to 10% of the emails to be bounced back to you. That could be hundreds or thousands of emails you need to handle somehow. Are they permanent bounces? Then should you remove them from your list? Or do you need to resend the email to them? Our campaign monitor instantly removes hard bounces, and re-sends your campaigns automatically to addresses which soft bounce.
- Dealing with spam complaints — Sometimes people forget that they signed up for your emails, and hit the spam button. Our campaign monitor instantly removes people from your list when they make a spam complaint, ensuring they do not receive any more email.
- Avoid hold ups on your own mail servers — We've heard of more than one marketing manager staying up till all hours trying to send email campaigns out without shutting down the company email network.
- Improve your deliverability
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Your email campaign can only succeed if your recipients are actually able to read it. Using our campaign monitor to send your campaigns can have a big impact on the number of people receiving the emails.
- Whitelisting and feedback loops — We have relationships with major ISPs like AOL, Hotmail, Yahoo! and many more that mean our mail servers are recognized as legitimate senders of bulk email, so your campaigns have a much greater chance of being delivered.
- Monitoring of blacklists — We continually check blacklisting services to make sure our servers are not being listed, something which is time consuming and complex to do for your own servers.
- Specialized network of mail servers — our mail servers optimize email delivery for particular recipient mail systems, throttling the speed of delivery to match acceptable levels for each system.
- What you need to know about permission
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By far the most important aspect of email marketing is the concept of permission. It's the only thing separating you and your clients from the spammers of this world.
You can only email subscribers using our campaign monitor if you obtained their permission in any of the following ways.
- They purchased something off you in the last 2 years - By making a purchase from you they have provided their permission implicitly. Feel free to email them but at the same time, we think it's always better to ask anyway.
- They gave you their business card - If someone gives you their business card and you have explicitly asked for permission to add them to your list, you can contact them. If they dropped their business card in a fishbowl at a trade show, there must be a sign indicating they will be contacted by email about the specific topic.
- They opted in via your web site - This could either be through a newsletter subscribe form or by ticking a checkbox on another form. This checkbox cannot be checked by default and it must clearly explain that checking it will mean you will be contacting them by email.
- They completed an offline form and indicated they wanted to be emailed - If someone completes an offline form like a survey or enters a competition, you can only contact them if it was explained to them that they would be contacted by email and they ticked a box indicating they would like to be contacted.
